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Valentine's Day

Tactical Valentine's Day Twitter competition from Gü goes live

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By Stephen Lepitak, -

February 11, 2013 | 2 min read

A tactical campaign for Gü using Twitter has been developed ahead of Valentine’s Day.

The campaign, by Publicis Chemistry, is a competition offering Twitter users the chance to win a year’s supply of Gü for two people, while driving awareness of its range of deserts for the day.

Lizzie Hanbury-Tenison, global creative manager for Gü Puds, said: “Here at Gü we love love, and this competition is a fun way to help keep Gü top of mind when lovebirds are planning their crucial Valentine’s Day menu. We think we know exactly the way to the heart – man or woman – and we’re thrilled to be giving one lucky person the chance to have Gü all year round.”

The competition will also be supported through the brand’s Facebook page, with entrants asked to follow the @gupuds account in order to enter.

Valentine's Day

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Publicis Chemistry

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