method to work with Bray Leino PR on national media relations campaign
Cleaning brand method has appointed Bray Leino PR as its retained agency.
The agency, which is part of the mission, has now been tasked with increasing trial and awareness of the brand via a creative national media relations campaign, covering the brands home cleaning, personal care and laundry products.
Tim Smith, team skipper (aka general manager) of method Europe, commented: “As a challenger brand in a big and brutal category, we look to work with partners who can demonstrate they are aligned with method’s brand values and have the energy to partner with us to inspire a healthy happy home revolution. The method team was impressed with the passion the team showed for our products and the creative and strategic execution of the proposal.”
The main objective method has briefed Bray Leino PR with is increasing brand voice and cementing method as a key player in the mainstream cleaning category.
Head of lifestyle PR at Bray Leino, Alison Weir, added: “We are looking forward to working with method to increase brand visibility and show people how they can clean happy. method is a stylish brand with quirky and inspiring values, and we will be delivering a creative campaign grounded in insight that brings the distinct method brand personality to life.”
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