Halfords has today announced the appointment of Mother to handle its integrated advertising and communication, following a three way pitch.
Paul McClenaghan, Halfords group commercial director, said: “We have started on a journey to reposition Halfords as a provider of expert help and services. Working with Mother is yet another important step towards this transformation. Our aim in the agency pitch process was to find a partner who can bring our new proposition alive for customers. We are impressed by Mother's inspirational ideas for this next important step in the evolution of Halfords brand."
Sara Tate, head of brand and new business at Mother, added: "The Mother team has been greatly impressed by the ambition and desire of Halfords to transform their brand and business. They are enthusiastic and great to work with. We are looking forward to going on a great journey with them."
The pitch for the cycling, car parts, car accessories retailer and autocentres operator was announced just before Christmas.