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Road Safety

Department for Transport cuts children's road safety TV adverts


By Stephen Lepitak, -

February 11, 2013 | 1 min read

The Department for Transport is set to scrap Road Safety adverts aimed at children due to the impact of Government budget cuts.

The DFL has said that the budget is to be reprioritised away from TV advertising in England, according to The Mail on Sunday, as it faces a spending cut of £683 million.

Stephen Hammond, road safety minister said that road deaths were at a record low, and that his department was working with local authorities to continue to convey road safety messages to children with the school curriculum.

According to the Mail on Sunday, its publicity budget fell from £19 million in 2008/2009 to £3.6 million in 2011/2012, spent through its Think! Campaign.

See some of the Road Safety campaign videos from the past below.

Green Cross Code Man

Kevin Keegan

Alvin Stardust



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