Cycling Scotland has selected Newhaven following a strategic and creative pitch, with a campaign set to launch later this year.
Speaking of the appointment, Cycling Scotland chief executive Ian Aitken said: “The Cycling Scotland team are thrilled to be working with Newhaven. Their pitch was bursting with ideas so we’re looking forward to seeing those develop into a campaign that we hope will make the roads a more harmonious place for drivers and cyclists alike.”
Ken Dixon, Newhaven partner, added: “We’re delighted to be working with Cycling Scotland at such an exciting time. From the country roads to city streets’ cycling is playing an increasing role in how we get around, keep healthy and fuel the economy into the bargain.”
“We can’t wait to start working with the team at Cycling Scotland to create stuff that people will talk about, and can help bring an end to the ‘them and us’ culture that sometimes prevails on Scotland’s roads.”