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British Forces Post office undertakes brand refresh

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By John Glenday, Reporter

February 11, 2013 | 2 min read

The British Forces Post Service has undertaken a brand refresh with the launch of a new iPhone and iPad app developed in conjunction with Locassa.

The creative agency were enlisted to develop the product for the families of British servicemen and women to provide them with posting information, last post deadlines, postage calculators and posting restrictions – complete with a full rebrand.

This sports a clean backdrop with a deep purple accent together with clear labelling, modern typography and improved interface.

Simon Lee, Locassa CEO explains, “Normally when working with large, established institutions such as the BFPO, we have to adhere to strict branding and style guidelines and the start of this project was no exception. Despite having some amazing creative members in our team, we were told to follow the current branding as expected, however one of our guys tried out a fresh and clean new brand just as an example to show what could be done.

“We showed the BFPO team and they loved it, we weren’t expecting them to adopt the new branding at all, but now they are rolling it out to their other products and services. We built them an app and defined their new brand in one go, we’re incredibly proud.”

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