BoxNation appoints Bird Consultancy for PR
Dedicated boxing channel BoxNation has announced the appointment of Bird Consultancy to handle its PR.
The agency has been appointed to help raise the profile of the new channel and its boxers, and boost subscriptions.
BoxNation general manager Jim McMunn said: “Bird has a great reputation and expertise within the sports industry and we are confident that they will deliver first class results for us. We have a number of exciting fight nights coming up over the next few months and we’re delighted to be working with Bird to make sure they are a big success for BoxNation.”
BoxNation, launched in September 2011, is dedicated to serving the UK’s fight and sports fans and is available to all Sky and Virgin Media customers for £10 per month.
Karen Monks, Bird Consultancy director of PR, added: “We are delighted to welcome BoxNation to our portfolio, it’s an account that offers many opportunities and we’re looking forward to embarking on some fun and exciting PR projects with them and the boxers.”