Bauer Media has partnered with The Scottish Sun with an exclusive ten week sponsorship deal brokered by M-Six Agency, which will air across the seven Scottish stations in the Bauer Place Portfolio.
From today (Monday 11 February) until 21 April, the on air campaign will run throughout the morning (5am-noon) and involves the creation of content changed overnight to reflect the next day’s news stories in The Scottish Sun.
The news articles will be voiced by Clyde 1 presenter and Scottish Sun columnist Robin Galloway. A dedicated 24 hour production hub will produce the content, liaising directly with out of hours News International to ensure the freshest content is delivered from 5am.
Bauer station listeners will hear the day’s headlines, in a bid to drive them to purchasing The Scottish Sun.