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20-20 Vision Perfection appoints Zeus PR to help launch new procedure

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By Ishbel Macleod, PR and social media consultant

February 11, 2013 | 1 min read

20-20 Vision Perfection is set to launch a new medical procedure for Chronic Dry Eye Disease, and has appointed Zeus PR to help with the promotion.

Founder of 20-20 Vision Perfection, Dr Imran Rahman, has appointed the agency to help raise awareness of the treatment.

Zeus PR will support 20-20 Vision Perfection with a full service national and regional PR campaign, embracing broadcast, print and social media channels.

The new treatment, called LipiFlow, aims to unblock glands and stop the deficiency in the oily lipid layer of the eye’s natural tear film.

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