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XFM reveals new station imaging from On The Sly Productions

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By Gillian West, Social media manager

February 8, 2013 | 1 min read

Global Radio’s XFM has unveiled a new station imaging package created by London-based On The Sly Productions.

The new imaging is now on air in London, Manchester and across the UK on digital, mobile and online. The new sound was custom made for the alt-rock station and has been woven into all broadcasts, the imaging includes new station voices and specially designed imaging FX including news and travel.

On The Sly Productions director, David Wakefield commented: “It's been exciting re-imaging one of the country's most iconic brands. The team at XFM gave us the freedom to develop an innovative station sound unlike anything else in the market; with every element designed from scratch and ripped straight from our depraved souls. This is imaging that rocks."

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