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By Angela Haggerty, Reporter

February 8, 2013 | 1 min read

A video featuring Jim Telfer deliver a parody of his legendary 'Mount Everest' motivational speech has gone viral as Tourism Australia builds momentum for the upcoming 2013 British & Irish Lions rugby union tour.

The recreation of the famous 1997 pre-match speech has reached over 20,000 views in less than 24 hours, and features former British & Irish Lions coaching veteran Telfer rally a group of rugby union fans to prepare for the biggest battle of their lives - convincing their wives and girlfriends to let them travel to Australia for the tour, which begins in June. Telfer urges the men to out-argue, out-nag, out-logic, out-guilt trip and out-silent treatment their significant others in the light-hearted tongue-in-cheek offering.

Telfer commented: "The British & Irish Lions tour is the absolute pinnacle for players from England, Ireland, Scotland and Wales. There are no excuses to miss this once in a lifetime opportunity, and I'm urging every UK man to climb their Everest and support our team."

It is hoped the joint initiative between Tourism Australia and the Lions will provide a tourism boost, with at least 20,000 fans expected to make the trip.

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