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Valentine's Day

One in three will shop online for Valentine's Day gifts says research from Exact Abacus


By Gillian West, Social media manager

February 8, 2013 | 2 min read

One in three people shop for their Valentine’s Day gifts online with men spending £5 more than women on gifts according to research from e-commerce software provider Exact Abacus.

Collating information from internet retailers and the British Retail Consortium, Exact Abacus discovered that Londoners will spend the most on their loved ones this 14 February splashing out an average of £44.20. Glaswegian’s were found to be cheapest spoiling their partners with a mere £3.79 worth of gifts.

On average over £986 million is spent on Valentine’s Day gifts with 189 million roses sold across the UK in February.

Unsurprisingly jewellery is the most expensive gift option with £467 million spent on glittering trinkets, cards were the cheapest despite raking in an impressive £75 million from love struck shoppers. Flowers, chocolate and lingerie were also popular gift options taking in £262 million, £95 million and £87 million respectively.

Over half (62 per cent) of all restaurant searches for Valentine’s dates are done via mobile, 59 per cent of men will chose to shop online for their partners compared with 41 per cent of women.

Last year catalogue and mail order retailers saw a 10 per cent increase in Valentine’s Day sales.

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