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Live & Breathe boosts creative team with two senior hires

Creative agency Live & Breathe has announced the appointment of new creative director, James Hoxley, and head of copy, Jolyon Grose, in a move which will boost the firm's creative credentials.

Grose will take charge of copy across the range of the company's client roll, while Hoxley returns to the company from Marketing Store, where he was responsible for the Vodafone retail account in the same role of creative director. It marks a return to the firm for Hoxley, who worked at the agency for 10 years previously.

Managing director of Live & Breathe, Nick Gray, said: "James has a great reputation in the industry for the quality of his conceptual thinking and the ability to develop ideas that deliver both from a creative and commercial perspective. Jolyon is one of those rare creatives who can work equally effectively with both words and visuals."

The new appointments will work on a number of projects, including Kwit Fit, Danone brands, Evian and Volvic.

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