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Guinness World Records Travel & Leisure Drum News

Guinness World Records appoints Tug to manage online presence

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By Jennifer Faull | Deputy Editor

February 8, 2013 | 1 min read

Guinness World Records has announced that search marketing agency, Tug, has been appointed as its lead digital agency, tasked with boosting its profile and online presence.

Guinness World Records has said that Tug will be predominantly concerned with the optimisation of the Guinness World Records website. In addition, Tug will grow the brand’s natural visibility and traffic, and ensure content is accessible and visible to all Guinness World Records global audiences, via relevant search terms.

Katie Forde, director of digital media at Guinness World Records said of the appointment: “Our global website currently receives 12 million visits per year from record fans, but our aim now is to become the number one destination for anyone, anywhere in the world who wants to know about records.

“Tug has shown an intuitive understanding of our business and ambitions, we look forward to the positive results they will bring to the Guinness World Records brand.”

Faye Farman, client services director at Tug added: "We are very excited to be working with such a well-loved brand, with so many fantastic digital assets to help build their online presence."

Guinness World Records Travel & Leisure Drum News

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Tug is a performance driven, global digital marketing agency, optimised to grow ambitious brands, through the smart combination of data, media, content and technology.

Our offices in London, Berlin, Toronto and Sydney mix local capabilities with international scale to drive real business advantage for our clients, removing barriers to siloed thinking for optimal outcomes.

Tug supports brands - across a wide variety of verticals - looking to capitalise on the growing number of consumers online, with integrated, data-driven digital campaigns.

The team focuses on driving results and holds themselves accountable for each client's performance.

Proudly working with clients such as Muller, WWF, Zipcar, Compare the Market and Norton.

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