BBC to premiere new programming on iPlayer

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By John Glenday, Reporter

February 8, 2013 | 1 min read

The BBC is to commence broadcasting programmes online before airing them on TV as it seeks to reposition itself as a leader in the digital market.

It is the first time that content will be streamed on iPlayer in advance of a conventional broadcast and follows a number of experiments in ‘online only’ content – notably last years ‘Impractical Jokers’.

The latest 12 month trial will see the broadcaster premiere 40 hours of programming across a range of genres on iPlayer in a bid to counter the growing appeal of services such as Netflix – which launched its own online only show, House of Cards, this month.

iPlayer has been a major success for the BBC, garnering a record 187m requests for content last month – although this still amounts to just 2% of total BBC viewing figures.

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