The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Twitter

Twitter reveals update to search and connections through Android and iOS apps

Author

By Ishbel Macleod, PR and social media consultant

February 7, 2013 | 2 min read

Twitter has revealed updates to its Android and iOS apps, as well as the mobile version of the Twitter website, with the aim of providing a single stream in each tab to help users find content faster.

The update means that content in terms of tweets, activity, trends and suggestions of accounts to follow all form a single stream.

Esteban Kozak, director of product management, added in a blog post: “Search results now surface the most relevant mix of tweets, photos, and accounts, all in one stream (similar to the stream in discover). We’ve also added a new search button to Twitter for iPhone, letting you search from anywhere within the app. (This button was already available in the Android and iPad apps.) Look for the magnifying glass icon next to the button you use to compose a tweet.”

The update also means that the default view in the connections section is now interactions, which shows new followers, retweets and mentions; instead of mentions only.

This comes shortly after it was announced that Twitter has bought social TV analytics company Bluefin Labs.

Ali Rowghani, COO of Twitter, said of the acquisition: “This acquisition reflects our commitment to the social TV market, and builds on our exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centrepiece of social TV measurement based on Nielsen’s SocialGuide platform. We intend to honour existing Bluefin customer contracts, but we will not continue to sell Bluefin’s product suite beyond the existing contracts. We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV.”

Twitter

More from Twitter

View all

Trending

Industry insights

View all
Add your own content +