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By Ishbel Macleod, PR and social media consultant

February 7, 2013 | 2 min read

the happy egg co has unveiled the Pancake-omatic: a contraption which makes pancakes from eggs laid just minutes before, using items such as a gramophone and an electric whisk.

Produced ahead of Shrove Tuesday (12 February), the Pancake-omatic took a team of four design engineers more than 200 hours to construct and a further 100 to test, and is set to go on display at the Design Museum later this month.

Claire Jappy, brand manager at the happy egg co, said: “Pancake Day is a much-loved tradition so we wanted to do something that would celebrate this annual festivity – and champion the role our hens play in making pancakes. Hen happiness is at the heart of everything we do – because happy hens lay tasty eggs – so our contraption is the ultimate for pancake lovers wanting to enjoy a truly fresh pancake.”

The pancake-making process starts with the hen laying an egg in her five star nest. As the egg rolls down a ramp, it pushes a wooden spoon, which winds up a gramophone. When the music starts, the egg is dropped into a holder on the spinning record, then swung around and cracked into a bowl containing other pancake ingredients. The bowl moves down a conveyor belt where the mixture is whisked and then released slowly into a hot pan. The pancake is cooked for 30 seconds, flipped and placed on a plate.

Design engineer Dermot Doyle, of Helix design production, added: “It’s no mean feat to create a machine that will break an egg let alone flip a pancake so this project has been a really exciting challenge for the team. We hope we’ve cracked it and our machine encourages others to make their very own egg-inspired inventions.”

The devise was inspired by cartoon Wallace & Gromit.

the Happy Egg Co

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