Gradient X appoints Stephan Cunningham as VP of marketplace operations
Gradient X, the programmatic marketing platform, has today announced the appointment of Stephan Cunningham as VP of marketplace operations.
In his new role, Cunningham will manage the Gradient X marketplace including client, partner and vendor relations, first and third-party data management, inventory packaging and performance optimization.
Cunningham said: “By now, it's clear that mobile will play a major role in marketers' desire to reach consumers moving forward and for me, it's also clear that the technology that Gradient X has built will help them do this effectively and efficiently.
“Our product will achieve feature parity with what has come to be expected from more mature channels such as search and display, givingadvertisers the tools, technology and trust required to invest more heavily in the mobile channel. I am very excited to be joining such a talented and passionate team.”
Cunningham joins the Santa Monica based company from OpenX, where he oversaw and developed marketplace strategy for the real-time bidding platform.
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