Digital and print circulation set to be combined by PPA for latest ABC figures
The Professional Publishers Association (PPA) has announced that on 14 February it will unveil its first Combined Circulation Chart for the July-December ABC figures.
The body will publish a chart showing the combined circulation for all magazine brands with an ABC figure for print and digital editions.
Barry McIlheney, chief executive of the PPA, said: “We believe the time has come to start tracking and recording the significant growth of magazine brands in the digital space, as many magazine brands are demonstrating that digital is the natural extension to their extensive and robust print base. The uptake of tablets by consumers is fuelling this demand for high-quality, familiar, and enjoyable content in digital form. We fully support the continued innovation of magazine brands in tablet and digital formats, and the work of ABC to develop its auditing tools to accurately measure today’s multi-platform magazine circulations.”
The PPA Combined Circulation Chart will be available to the industry for the first time from midday on February 14, when the Jul-Dec 2012 ABC figures are published.
James Papworth, marketing director of PPA Marketing, added: “The PPA TAP Report 2012 shows that demand for magazines in print remains robust among consumers: in addition, tablet owners are more likely to read and purchase printed magazines, and more likely to engage with a wider repertoire of magazine brands.
“The PPA Combined Circulation Chart will help advertisers and agencies track this evolution of magazine brands across print and digital devices. We know from our recent study, Magonomics, that magazines offer the highest ROI of all media with the most cost-effective bonding and influence on readers. This bonding and influence is only increasing as magazine brands offer more and more engagement opportunities across print and digital editions.”