The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

British Gypsum Drum News UK

British Gypsum appoints Big for integrated trade marketing campaign

Author

By Ishbel Macleod | PR and social media consultant

February 7, 2013 | 1 min read

British Gypsum has announced the appointment of creative agency Big to develop an integrated trade marketing campaign, promoting the fact that a perfect tiling job needs a perfect backing board.

The campaign will include direct mail, product literature, merchant support and digital activity, as well as a demonstration video.

Natalie Davenport, head of marcomms at British Gypsum, said: “This is a really important launch for British Gypsum, and Big proved that they not only thoroughly understood the new product and the benefits it brings, but also had a real understanding of our customer. What’s more, they’ve developed a really engaging campaign which we’re really excited about.”

British Gypsum will also be working with the agency to develop the new product brand identity, with the campaign set to go live in March 2013.

British Gypsum Drum News UK

Content created with:

Big Communications

We are Big.

An award-winning integrated creative agency with specialist expertise in brand, digital, strategy, PR and sales activation.

We believe in thinking ambitiously for our clients; in unexpected ways.

We create ideas that cut through and get results.

Want to grow?

Think Big.



Big Leicester

223 London Road

Leicester

LE2 1ZE

Tel:0116 299 1144



Big Birmingham

Avon House, Stratford Road,

Shirley, Solihull

B90 4AA

Tel:0121 746 3118

Find out more

More from British Gypsum

View all

Trending

Industry insights

View all
Add your own content +