Ann Summers launches first Valentine's Day campaign by projecting the ad onto three London hotspots
To celebrate the launch of its first ever Valentine’s TV advert Ann Summers gave Londoners an exclusive look at its ‘Love or Lust’ campaign by projecting the ad at three hotspot locations last night.
Shoppers at Westfield Shepherds Bush were the first to catch a glimpse of the ad as it was projected onto the busy shopping centre hotspot.
The ‘Love or Lust’ advert then made its way to The National Portrait Gallery where once again it was shown 10ft high on the side of the iconic location.
The final destination was in the heart of Covent Garden and the space surrounding the Royal Opera House.
As well as the projections, the ad also debuted on ITV2 at 10:15pm with over 4000 people heading straight to the Ann Summers YouTube channel to check out the 30 second clip all over again.