Umbro Nike

Umbro unveils tongue-in-cheek ad to mark its last night as England official kit supplier


By Ishbel Macleod, PR and social media consultant

February 6, 2013 | 1 min read

Umbro has today unveiled a tongue-in-cheek image to mark the end of its reign as England official kit supplier, with Nike set to take over.

Umbro, which was bought over by Nike in 2008, only to be sold on to Iconix Brand Group in 2012, pokes fun at Nike in the image, to mark the fact that the England versus Brazil friendly tonight will be the last time the Umbro logo will appear on the kits.

In a statement, the brand said: “It's been an honour to be associated with the national team for such a long period of time, and we wanted to take this occasion to celebrate some of the classic kits we've created for England.

“Umbro’s founder Harold Humphreys once said: ‘There are three things which constitute the ability to succeed - enthusiasm, tenacity and sheer damned cheek - but all in good measure.’

“We think that we've stuck by these principles over the past 89 years, and we will continue to do so as we look forward to a bright future.”

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