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toptable launches first major advertising push with London campaign


By John Glenday, Reporter

February 6, 2013 | 2 min read

toptable, the restaurant booking service, has launched a four week poster campaign across a mixture of DOOH and print formats in the London Underground, rail stations and roadsides.

Harnessing geo-localisation the campaign will deliver invites to passing pedestrians tempting them with offers of great restaurant tables within the vicinity.

Designed by integrated agency Inferno these offers are relayed in directly by the table itself in a ‘Table Manifesto’ with people posing as tables and personifying the dining experience which they facilitate.

Mike Xenakis, managing director of OpenTable International , toptable’s parent, said: “The manifesto goes to the core of our consumer brand: we love what can happen around a restaurant table. With nearly 4,000 bookable restaurants in the UK, toptable makes it easy for diners to discover and book the perfect table.

“The advertisements are strategically placed to highlight the density of available tables waiting for discovery around every tube stop, train station and in every neighbourhood. A few taps to your smartphone or a quick visit to enables that discovery and makes it incredibly easy to make an instantly confirmed booking.”

The Table Manifesto reads as follows:

I am a restaurant table.

I have four legs. A top. And that’s it.

And yet, I am so much more.

I bring people together.

I spark debate.

I hear laughter. Sweet nothings.

And things that should go no further than this table.

I take old friends back in time.

And turn Mummies and Daddies back into Husbands and Wives.

Now what can I do for you?


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