Rimmel London appoints Spicerack for Lash Accelerator Endless mascara digital activation campaign

Rimmel London has selected interactive creative agency Spicerack to launch its new Lash Accelerator Endless mascara digitally in the UK following a three-way pitch.

Spicerack will handle digital communication for the Rimmel London mascara

The focus of the agency’s creative is to educate customers about the mascara’s micro-fibre formula, devising impactful rich media content for the brand. The campaign is set to run from this month across Say Media and Specific Media. Spicerack has also created engagement ads to run across Facebook.

Dave Harrison, creative director and founder of Spicerack, said the chance to pitch for Rimmel was “one of those dream opportunities”. He adds: “Rimmel is uniquely fun to work on, with a particularly strong identity and its international appeal actually enhanced by the 'London' brand equity.”

Marketing manager at Rimmel London parent company Coty Beauty, Sarah Davies, commented: “I’ve been delighted to work alongside Spicerack to develop a digital campaign that Rimmel London can really be proud of. I am thrilled with the campaign and am looking forward to seeing it go live mid-February.”

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