Kingstone Press Cider announced as title sponsor of RFL championship

By Ishbel Macleod | PR and social media consultant

February 6, 2013 | 2 min read

The RFL has announced the appointment of Kingstone Press Cider as sponsor of the Championship and Championship One competitions for the next two seasons.

As official title sponsor, the cider brand will receive exposure through in-stadia perimeter and programme advertising, a television broadcast presence on Premier Sports and a high profile on the Kingstone Press Championships website.

James Mercer, RFL commercial director, said: “Our growing stable of commercial partners testifies to the appeal of Rugby League and it’s well deserved reputation as a sport which consistently delivers added value.

“We are looking forward to working with Kingstone Press to enhance the profile of both brands over the next few years and to announcing more exciting partnerships in the weeks to come.”

The brand, owned by Aston Manor Cider, will invest money in the promotion of the competitions, the sport and England Rugby League.

Aston Manor Cider managing director, Gordon Johncox, said: “We are excited to have joined the Rugby League family and eager to work with the RFL as they look to extend the appeal and audience for such a great sport.

“Kingstone Press is an important brand for Aston Manor, and a quality product with considerable potential. It is testament to our faith in the brand and what can be delivered by working with the RFL that we have committed a record level of investment with this announcement.”

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