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By Ishbel Macleod | PR and social media consultant

February 6, 2013 | 1 min read

David Beckham has this afternoon taken over the Twitter feed for H&M, answering questions using the hashtag #AskBeckham.

This comes following the launch of a new ad to celebrate the launch of the updated David Beckham Bodywear for H&M collection.

The ad, directed by Guy Ritchie, features Beckham getting his dressing gown caught in a car door and having to run in just his Bodywear undies and a pair of slippers to try and get it back.

Having answered question about future plans, his favourite actor and his favourite goal, Beckham ended his Twitter takeover by saying ‘Thanks everyone, really enjoyed today but got to pick the kids up from school.’

H&M David Beckham Social Media

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