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Britvic PepsiCo

Britvic and PepsiCo UK launch 'Size Does Matter' campaign with on pack flashes to promote 600ml bottle-size

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By Gillian West, Social media manager

February 6, 2013 | 1 min read

Britvic Soft Drinks and PepsiCo UK have revealed a new ‘Size Does Matter’ campaign to support its bigger 600ml bottle-size.

Along with the marketing campaign, which features outdoor posters and point of sale in-store activity, Britvic and PepsiCo UK are also introducing a ‘20 per cent bigger’ flash on 600ml bottles of Pepsi Max, Diet Pepsi, 7UP Free, and Tango.

The addition of the on-pack flash follows customer research into how to better communicate the size and value that these bigger bottles present shoppers.

Britvic PepsiCo

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