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McDonald's Fifa World Cup

McDonald’s appoints Taterka Comunicacoes for Brazil World Cup creative

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By Ishbel Macleod, PR and social media consultant

February 5, 2013 | 1 min read

It has been revealed that McDonald’s has appointed Brazilian ad agency Taterka Comunicacoes the brief to handle its creative for the Brazil World Cup in 2014.

Taterka Comunicacoes won the brief against London based Leo Burnett and The Marketing Store, who are both agencies who work with McDonald’s.

A McDonald’s spokesperson told Ad Age: "Taterka will be responsible for developing a creative style guide including guidelines for each of our markets to use as a flexible tool to create their own local market campaigns to activate our World Cup sponsorship."

McDonalds is a global sponsor of the World Cup.

McDonald's Fifa World Cup

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