The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Noel Young, Correspondent

February 5, 2013 | 2 min read

The horse which starred in the Superbowl spot that topped the USA TODAY Admeter poll has been named by Budweiser after getting more than 60,000 suggestions via Twitter, Facebook, and phone calls, the beer brand announced today.

The Clydesdale foal in the tearjerker video will be named "Hope." Runners up included "Landslide"—the title of the Fleetwood Mac song that was the soundtrack to the commercial—as well as "Buddy," "Star," "Raven," "Spirit," and "Stevie." Adweek week described the choice as "warm and fuzzy".

Budweiser brand director Lori Shembro said, "Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit."

Budweiser had said in the days before Sunday's big game that it would feature a Clydesdale foal—born Jan. 16—in ithe 60-second Super Bowl spot, and asked fans to help name the newborn.

By Sunday afternoon, male names were reportedly leading with "Buddy" ahead of the pack. The question is: Why didn't they just go for Buddy?

The commercial, created by Anomaly in New York, told the story of a Clydesdale reunited with her breeder. It recalled the Spielberg movie War Horse, where there was also a very weepy reunion.

Budweiser has about 200 Clydesdale horses, with half located at the Warms Springs Ranch in Bonneville, Missouri. Budweiser expects about 30 foals to be born there this year.

An extended version of the Budweiser Super Bowl Spot, shown here, is aldo released today, below.


More from Anomaly

View all