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cazenove + loyd unveils new marketing campaign with Fold7

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By Ishbel Macleod, PR and social media consultant

February 5, 2013 | 1 min read

Luxury travel brand cazenove + loyd is set to unveil a new marketing campaign created by Fold7.

Shot on location in South Africa, the new campaign is set to be unveiled this month with the aim of suggesting that the travel brand can help bring the extraordinary to life.

The campaign will run across all of its brand communications worldwide, with a particular focus on the UK and US. The campaign uses the strapline ‘Always Extraordinary – cazenove + loyd’.

Simon Helm, creative director at Fold7, said: “cazenove + loyd offers something completely different and the challenge is to make it stand out in a competitive marketplace. But letting its clients tell their own stories, we’re giving cazenove + loyd an authenticity that can’t be replicated.”

The campaign is set to run in print and online.

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