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By Gillian West, Social media manager

February 5, 2013 | 2 min read

Sports performance brand Asics has revealed the latest video in its multi-channel campaign designed to inspire sportspeople to make a ‘Journey of Improvement’.

British triathlete Helen Jenkins stares in the 90 second video which follows her as she journeys through her Welsh hometown.

Produced by 180 Amsterdam the video is set to debut today (Tuesday 5 February) and opens with an inspirational insight into Jenkins mindset; “I am made of getting up. Not staying down”, a reference to her 2006 Achilles injury.

The campaign itself aims to encourage sportspeople to learn from their setbacks and work hard to improve their performance.

Commenting on the new video, Jenkins, who has signed up as an Asics ambassador for the seventh year running, said: “The video is beautifully shot and really captures the stunning surroundings where I’m fortunate to train. Instead of presenting each discipline in chronological order, we decided to break it up throughout the piece to convey the countless hours of training it took to return from injury and come back stronger. With this in mind, I hope the video inspires others to achieve their goals in 2013 and better your best.”

The below-the-line campaign will be fulfilled via social media; in addition the sports brand has also developed a motivational Facebook application to link with the existing online training tool, MY ASICS, creating a fully integrated concept.

Asics Helen Jenkins

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180 Amsterdam

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