AOL Advertising.com group to become AOL Networks
AOL Advertising.com group has rebranded as AOL Networks as it aims to better align its companies alongside parent brand AOL.
The move is intended to help stakeholders better understand the assets and technology available throughout the company.
Ned Brody, CEO of AOL Networks, explained that the decision was made having heard from clients about the number of systems and partners that they worked alongside to meet their marketing needs.
“The group’s mission has always been to simplify digital advertising at scale,” Brody said.
“AOL is synonymous with premium. And in the network space, there is a real need for premium experiences. With our established leadership in video, performance and now programmatic, plus AOL’s foothold in premium advertising, we are better positioned than ever to define and own a transcending solution,” he added.
The platforms include Advertising.com, video network The AOL On Network, branded content distributor goviral, advertising management platform ADTECH and content-based advertising platform Pictela.
A new website has been developed to provide information and access to the AOL Network offering following the rebrand going live.