Twitter reports 24.1 million tweets sent during Super Bowl – not including tweets about ads

Twitter has announced that 24.1 million tweets were sent about the Super Bowl and half time show, with results on the #AdScrimmage winner to be announced later this week.The biggest generation of tweets came during the power outage, which led to 231,500 tweets per minute (TPM); followed by 108-yard kickoff return for Ravens touchdown by Jones, which led to 185,000 TPM.Twitter noted: “The biggest surprise of the game was the 33:55 power outage that halted the Superdome action. And during that hiatus, Twitter was most definitely on. Several parody accounts (e.g. @superbowllights) popped up to provide some comedic relief as anticipation built.”

We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower twitter.com/tide/status/29…

— Tide (@tide) February 4, 2013

Beyonce’s half time performance led to 5.5 million tweets, with 257,500 TPM coming from the Destiny’s Child reunion on stage.

I'm calling it - best half-time #Superbowl performance EVER. #Beyonce

— Piers Morgan (@piersmorgan) February 4, 2013

Twitter noted that of all the national ads during the Super Bowl, about half had a hashtag in them: up from 20 per cent last year.