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Twitter Super Bowl

Twitter reports 24.1 million tweets sent during Super Bowl – not including tweets about ads


By Ishbel Macleod, PR and social media consultant

February 4, 2013 | 2 min read

Twitter has announced that 24.1 million tweets were sent about the Super Bowl and half time show, with results on the #AdScrimmage winner to be announced later this week.The biggest generation of tweets came during the power outage, which led to 231,500 tweets per minute (TPM); followed by 108-yard kickoff return for Ravens touchdown by Jones, which led to 185,000 TPM.Twitter noted: “The biggest surprise of the game was the 33:55 power outage that halted the Superdome action. And during that hiatus, Twitter was most definitely on. Several parody accounts (e.g. @superbowllights) popped up to provide some comedic relief as anticipation built.”

Beyonce’s half time performance led to 5.5 million tweets, with 257,500 TPM coming from the Destiny’s Child reunion on stage.Twitter noted that of all the national ads during the Super Bowl, about half had a hashtag in them: up from 20 per cent last year.
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