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Bradford Bulls

Provident Financial unveils artwork and signage for Bradford Bulls sponsorship deal with BJL


By Gillian West, Social media manager

February 4, 2013 | 2 min read

Provident Financial has revealed the new artwork and signage for its sponsorship of the Rugby League club the Bradford Bulls, designed by its retained brand and creative agency BJL.

The deal, which is worth in excess of £1 million, also sees the side's home ground renamed as 'The Provident Stadium'. Provident Financial's four year agreement with the club includes shirt sponsorship and a partnership which will see the Provident Personal Credit brand involved with the club's academy and activity to develop emerging talent in the region.

The artwork and signage to be featured in and around the stadium was produced by the Manchester based agency after a briefing to align Provident's community focussed activity and business roots in the region with the strength and determination associated with the Bradford Bulls, drawing on the club's heritage and links with former star players.

Provident Financial head of marketing, Lindsey Orme, commented: "It’s with a real sense of pride that we are able to reveal the new visual identity for Bradford Bull’s home ground. The Provident Stadium is a symbol of our longstanding investment and activity in the area and we’re looking forward to continuing to play an influential part in the community through our support for one of rugby league’s finest teams and their passionate fans."

Amanda Steele, BJL director, added: "We’re extremely pleased to have had the opportunity to be involved in a project that is set to touch so many people in the Bradford area and beyond. For us the crux of the brief was about celebrating the coming together of an iconic community-based institution and a local, leading business with a history of support and investment in the region, while ensuring the spirit of the club and the fans was not undermined."

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