The Drum Awards Festival - Official Deadline

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By Ishbel Macleod, PR and social media consultant

February 4, 2013 | 1 min read

O2 has unveiled a new ad to promote the fact that its users can get tickets for the newly announced Mrs. Carter World Tour by Beyoncé, ahead of general release.

Following the latest Priority Moments ad for the brand, created by VCCP and starring Gary Oldman, the Beyoncé ad features new music from the star.

The singer is portrayed as 'Queen B', the Queen of Pop in the latest ‘You’re our Priority’ campaign by VCCP.

This comes after Beyoncé was said to steal the show at the Super Bowl last night, which also saw Destiny’s Child come back together for several songs, including a joint rendition of ‘Single Ladies’.

O2 Beyonce

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