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By Ishbel Macleod, PR and social media consultant

February 4, 2013 | 1 min read

McLaren is celebrating its 50th anniversary with the launch of the first of three short films looking at the story of the brand.

Created by VCCP, the first of the films is entitled ‘courage’ and shows the ghost of the company’s founder, Bruce McLaren.

McLaren Group and McLaren Automotive executive chairman Ron Dennis said: “Bruce McLaren wrote the beginning of the story, and the legend is going to continue for many years to come.”

The two other films are set to be released later.


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