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Playtex Barker Drum News

Linda Barker announced as ambassador of forthcoming Playtex campaign

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By Ishbel Macleod | PR and social media consultant

February 4, 2013 | 1 min read

Linda Barker has been announced as the new ambassador for lingerie brand Playtex.

Marica Carleschi, marketing manager for Playtex, said: “When we chose Linda, we knew she was the perfect fit for the Playtex brand, as someone in her fifties who truly embodies looking and feeling fabulous.

“With insatiable confidence, Linda will act as an ambassador for the brand, helping us with an exciting upcoming campaign, designed to celebrate our Playtex women later this year – so watch this space.”

Set to be unveiled soon, the campaign will look to promote the fact that women over 50 can be daring, vibrant and confident.

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