LA Muscle partners with Twentieth Century Fox to promote new Bruce Willis movie, A Good Day to Die Hard
Sports supplement company LA Muscle has partnered with Twentieth Century Fox to become an official partner of the latest instalment of the Die Hard franchise, A Good Day to Die Hard.
The Die Hard partnership will see the LA Muscle group, which includes television channel The Active Channel, promote the movie through print advertising and social media. Advertisements are also set to run on LA Muscle's own literature and The Active Channel.
As part of the promotion LA Muscle are also giving away an adrenaline-fuelled holiday for two to Russia, where the film is set.
Feroz Sadique, managing director of LA Muscle, commented: "A Muscle’s brand image has always been exciting and cutting-edge. A Good Day to Die Hard shares the theme of excitement and action and is the perfect partnership for the LA Muscle Group."