Hearst Magazines UK has announced record increases in ad pages across its March issues, which it puts down to advertisers still believing in ‘the power and allure of luxury print brands’.
The magazine powerhouse has revealed that ELLE, Harper’s Bazaar and Esquire have all seen rises, with new premium brand advertisers, such as the first ever global advertising deal for Chanel in Harper’s Bazaar.
Hearst Magazines UK chief executive, Arnaud de Puyfontaine, said: “These impressive figures prove that advertisers still believe in the power and allure of print as a medium to showcase and build the value of their brand. Luxury clients look to high end, digital saavy brands like Harper’s Bazaar, ELLE and Esquire, to provide a premium platform on which they can engage with their consumers through innovative, multi-platform creative ad solutions.”
Elle has seen a three per cent increase in ad sales year on year since last March, while Harper’s Bazaar has noticed a five per cent increase in ad revenue and pagination up six year cent year on year. Esquire is up is up 20 per cent year on year.