MTV has announced that reality TV show Geordie Shore has unveiled an official online merchandise outlet, entitled Geordie Store.
The mobile-optimised store has a ‘shopfront’ on the Geordie Shore Facebook page, so fans can browse before clicking through.
Jo Bacon, VP of marketing at MTV UK, said: “Geordie Shore is the most successful show ever on MTV UK, with episodes from series three and four attracting over one million viewers. The show has over seven million social media followers, the cast have become celebrities in their own right and consequently their language and phrases have become part and parcel of everyday speech. So it is the perfect time for MTV to launch Geordie Store.”
The site is built and managed by e-commerce business Sandbag, which will also handle product design, customer service and distribution.
Initially a UK-only online store, the site is likely to be rolled out internationally complementing Geordie Shore’s international launch.