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Eurostar David Beckham Travel & Leisure

Eurostar and CLM BBDO uses Beckham's Paris St Germain signing to promote low ticket fares to French capital

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By Gillian West | Social media manager

February 4, 2013 | 1 min read

As David Beckham joins Paris St Germain, Eurostar and its agency CLM BBDO has decided to celebrate the superstar signing with a campaign promoting its low cost ticket prices.

With Beckham donating his multi-million pound salary to a local children's charity in Paris, Eurostar has used the print ad to poke fun at its "low transfer fee" of €88.

Using Beckham's transfer as the hook of the ads, the creative features the copy: "England's football star just arrived in Paris. Transfer fee: €88*."

The ads will now feature in press and online via Facebook.

Eurostar David Beckham Travel & Leisure

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