The Drum Awards Festival - Official Deadline

-d -h -min -sec

Eurostar David Beckham

Eurostar and CLM BBDO uses Beckham's Paris St Germain signing to promote low ticket fares to French capital


By Gillian West, Social media manager

February 4, 2013 | 1 min read

As David Beckham joins Paris St Germain, Eurostar and its agency CLM BBDO has decided to celebrate the superstar signing with a campaign promoting its low cost ticket prices.

With Beckham donating his multi-million pound salary to a local children's charity in Paris, Eurostar has used the print ad to poke fun at its "low transfer fee" of €88.

Using Beckham's transfer as the hook of the ads, the creative features the copy: "England's football star just arrived in Paris. Transfer fee: €88*."

The ads will now feature in press and online via Facebook.

Eurostar David Beckham

More from Eurostar

View all


Industry insights

View all
Add your own content +