Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Eurostar and CLM BBDO uses Beckham's Paris St Germain signing to promote low ticket fares to French capital

Eurostar uses Beckham's transfer to PSG as the hook for its new ads

As David Beckham joins Paris St Germain, Eurostar and its agency CLM BBDO has decided to celebrate the superstar signing with a campaign promoting its low cost ticket prices.

With Beckham donating his multi-million pound salary to a local children's charity in Paris, Eurostar has used the print ad to poke fun at its "low transfer fee" of €88.

Using Beckham's transfer as the hook of the ads, the creative features the copy: "England's football star just arrived in Paris. Transfer fee: €88*."

The ads will now feature in press and online via Facebook.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis