Mayors Against Illegal Guns, a gun control group comprising 900 mayors from 48 states which was founded by New York City Mayor Michael Bloomberg, has bought air time during the Super Bowl in an effort to push Congress to pass universal background checks on all firearm purchases.
The 30-second ad, which comes after President Obama joined gun control organisations following the Newtown school massacre in December, shows images of children as the song “America, the Beautiful” is played.
The commercial then cuts to a clip of Wayne LaPierre, the chief executive of the N.R.A., in 1999 saying that the organisation could support background checks.
In the ad he says: “We think it’s reasonable to provide mandatory, instant criminal background checks for every sale at every gun show. No loopholes anywhere, for anyone.”
This is in contrast to his most recent position on expanding criminal gun checks to private gun sales, which he said last week he did not support.
The spot will run on CBS stations in the Washington, D.C. market during the halftime break of the Super Bowl.
According to reports, Mayors Against Illegal guns spent “six figures” on the advert.