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Rebrand Hotels

Midland Hotel appoints Ahoy to manage rebrand of its restaurants

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By Jennifer Faull, Deputy Editor

February 2, 2013 | 2 min read

Manchester’s Midland Hotel has appointed North West digital marketing agency Ahoy to handle the rebranding of its restaurants, The French and The Colony

Ahoy has firstly been tasked with the rebrand of fine dining restaurant The French, managed by Michelin-star chef Simon Rogan, with plans to commence work on the Midland’s larger restaurant, currently named The Colony, later in the year.

The hotel hopes the rebrand will modernise the restaurant offering within Manchester and attract a new market of fine dining customers.

The project will also encompass a launch campaign, new website and a digital marketing strategy.

Mike Magrane, general manager at The Midland said: “I’m really pleased to be working with Mark and his team at Ahoy again. I felt they really understood what we’re trying to achieve with the rebrand, and have come up with some great ideas to support our vision for The French.”

Mark Stringer MD at Ahoy, added: "We have always enjoyed a strong relationship with The Midland having previously worked with them on the redesign of their main brochure. These upcoming projects are extremely exciting avenues in the food and drink area, a sector that myself and the team really love working within. T

“The Midland is a beautiful building and something Manchester can be proud of and these new editions will start to draw in a mix of younger and older people as well as ruffling a few feathers in the Manchester restaurant scene."

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