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Movie buffs, mobile switchers, and insurance shoppers most likely to engage with ads in mobile games

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By Ishbel Macleod, PR and social media consultant

February 1, 2013 | 1 min read

Millennial Mobile research from January has found that games; music and entertainment; and communications were the top three categories of mobile applications for the month.

The research discovered that arcade games ranked at 30 per cent of gaming apps; followed by word games (26 per cent) and puzzles (19 per cent).

The top verticals that advertised in gaming apps were travel, entertainment and education, which the audiences most likely to engage with ads in a mobile game app were movie buffs, mobile switchers, and insurance shoppers.

Millennial found that 74 per cent of gaming impressions on our platform came from smartphones; while 23 per cent came from “non-phone” connected devices, such as tablets.

This comes as Android has been discovered as the network with the most market shares in the world, followed by Apple.

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