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McDonald's

McDonald's campaign aims to communicate 'We all have McDonald’s in common' message

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By Stephen Lepitak, -

February 1, 2013 | 2 min read

The latest stage of McDonald’s Favourites brand campaign will roll out across TV in a bid to highlight the diverse range of people with a common love for the brand.

The campaign, created once again by Leo Burnett and directed by Gorgeous Enterprises’ Vince Squibb, will run across both 60 second and 40 second formats featuring the banner ‘We all have McDonald’s in common’.

Alongside TV, there will also be national outdoor activity promoting some of the restaurant’s most popular menu items using food photography by Jason Lowe.

Media planning and buying has been devised by OMD.

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