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By Ishbel Macleod, PR and social media consultant

February 1, 2013 | 1 min read is set to unveil the next stage of it its multi-million pound advertising campaign, created by Beattie McGuinness Bungay, featuring young couple Ben and Lucy.

A 60 second advert, launching during Coronation Street tonight, will show what has happened to the couple since they met during the first ad, with the story to continue over a series of 10 second ads.

Lynda Matthews, Offline Marketing Manager at, said: “Our customers loved watching Ben and Lucy's story unfold throughout 2012 so we're delighted to be able to bring the characters back in 2013.

"Seeing them in more real-life situations has allowed us to illustrate that we really do have a hotel for your every need at We have also got lots of gossip and behind the scenes glimpses into Ben and Lucy’s relationship on the blog, so our customers can get to know our lovebirds even better.”

As well as television, the campaign will include print, outdoor and online.

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