Dawn French to join Churchill the dog in the latest series of ads for the insurance provider

Dawn French has replaced Martin Clunes as Churchill the dog’s companion in the new Churchill Insurance TV campaign.

The reveal of the new campaign comes just days after Clunes branded the insurance firm as “neurotic” for dropping him after his driving ban.

Created by WCRS, a 30” commercial, debuting today (Friday 1 February), launches the initiative with a total of four spots directed by Dominic Brigstocke to follow. The ad shows French and Churchill meeting for the first time at Battersea Dogs Home – an organisation that Churchill Insurance has a long history of supporting.

Marketing director at Churchill Insurance, Amanda Walker, commented: “The new ads represent the first steps in what I expect to be a fantastic campaign for Churchill Insurance. The chemistry between Churchill and Dawn is brilliant and I am sure that viewers will enjoy watching the relationship develop.”

Simon Peck, WCRS managing director added: “Dawn is a perfect companion for Churchill; very entertaining and very British, just like Churchy himself. We’re delighted to have her in the campaign.”

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