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The Chip Shop Awards Ad of the Week: Music to our ears?

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By Gillian West, Social media manager

February 1, 2013 | 2 min read

With HMV back in the news this week following its Twitter hijack it seems only fitting that an ad for the ailing retailer has been voted this week’s Chip Shop Awards ‘Ad of the Week’.

With the Chip Shop Awards entry deadline creeping up on 8 March, The Chip Shop Awards website is carrying out a weekly public vote to recognise some of the best ads entered so far.

Entitled Music to our ears? the ad was entered into the ‘Best Work for any Brand you Haven’t a Hope of Winning’ category by Claire Robinson at CopyBird Ltd and features the title of the iconic Queen song ‘Another one bites the dust’ a not so subtle reference to the brand's recent troubles.

With the Chip Shop Awards celebrating its 10th anniversary this year, the event plans to be bigger and better than ever. As usual there are two judging mechanism for the Chip Shop Awards, our panel of creative directors – announced earlier this week – will choose the most deserving entries for the coveted Chip trophies, and the public will decide our ‘Ad of the Week’ until the entry deadline.

Voting is open for next Friday’s award so be sure to check out all the submissions so far on the Chip Shop Awards site and vote for your favourite.

As the awards are all about ideas the work does not need to have run and the creator need not work directly for the client. Chip Shop Award categories include Best Remake of an Existing Advert, Best Reject, Best Use of a Shop Window Postcard Space, Best Viral and Best Use of Annoying Jingle.

If you fancy your chances at being our ‘Ad of the Week’ or even winning a Chip Shop Award for real then be sure to submit your great ideas via the Chip Shop site by 8 March.

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