Ocean Outdoor appoints marketing manager and design executive

By Ishbel Macleod | PR and social media consultant

Ocean Outdoor

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article

January 31, 2013 | 1 min read

Ocean Outdoor has announced the appointment of Jess Macintyre as marketing manager, as well as a raft of sales appointment.

Macintyre joins the team from Aesop and will report to marketing director Richard Malton, as will new design executive Matt Wilson, who joins from gyro London.

Ocean has also doubled the size of its sales team, hiring four new account directors and implementing a restructure of its sales operation under sales director Iain Chapman.

Chapman said: “This year, our focus will continue to be on customer service, collaboration and the expansion of our business base in the UK and internationally. This investment in our sales capability will enable us to work with our customers at a deeper level, targeting new revenue streams from mobile and online budgets and help articulate The Art of Outdoor to a wider audience.”

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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