Mobile phone radio listening continues to rise according to latest Rajars
The share of digital radio listening has grown to 33 per cent according to the latest RAJAR figures for the fourth quarter of 2012, with mobile radio listening up by 28 per cent.
The latest radio listening figures have seen radio listening on any digital platform grow from 14 per cent in Q4 of 2011 to 33 per cent within a year, while the average listen is said to turn into radio for 22.1 hours of radio each week, with 90 percent of the UK population, up by around 340,000 adults, are said to have tuned in on a weekly basis at some stage
Nearly half (48 per cent) of the population listened to radio through a digital platform, with the use of DAB radios growing by six percent in a year to 22 million and those using their mobile phones has risen to 19 per cent of adults.
Nine per cent of adults over 15 claimed to ever have listened to the radio through a mobile phone, an increase of 28 per cent year on year 16 per cent of over 25’s said they had listened to the radio using their mobile phone.
In the 15-24 demographic 38% of those surveyed now claim to have listened to the radio in this way with 20% stating they listen at least once a week and 3% doing so every day.
Overall digital listening hours increased by 14 per cent from 300 million to 342 million hours in Q4 also.